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Everything you want to know about Google Analytics

April 25, 2016
Google Analytics enable you to track many important stats and information about your websites. It helps you to keep track of visitors information, location, your most popular pages and much more. Even if you are a start-up, you will see tremendous potential in the use of Google Analytics and help your business to be effective and successful by breaking down your traffic history. In this article, we will examine all the important features and benefits of Google Analytics.


Google Analytics is a completely free tool and there is no need to purchase any subscriptions. You can leverage the benefits of the wide range of tracking statistics and analysis at no cost. To signup, you only require a Gmail account, which is of course free.

Analyzing sources of traffic

Google Analytics has an intelligent capability to reveal how many people have found your website through a link from another website, via paid advertisements, search engines, social media or from a direct link. You will be able to analyze which method of traffic is suitable.

Keywords Dissection

Google Analytics is an effective and capable solution to see what keywords you are being found under search engines. You will be able to view the keywords that are performing well so that you can easily modify your website to assist with search engine optimization to try and boost the traffic generated from certain keywords.

Visitors Information

With the help of Google Analytics, you will be able to view the breakdown of information about visitors coming to your website. Among other data, you can view the most popular countries and towns that are accessing your website. This will enable you to determine if any localized marketing campaigns or keyword targeting is providing results you expect. Moreover, you can also tailor your content or advertising to any areas that are generating a significant portion of traffic.

Page Popularity

You will be able to know the pages that are the most popular, which allows you to view which areas of your website are being considered more relevant and higher value content. This method will help you to generate more sales.

Bounce rates

Using Google Analytics, you will be able to know the bounce rate and what is causing your visitors to leave your website before they completely navigate the pages. If the value is high, you have to analyze what is causing your website from troubling users. This could be a problem with your website theme, fonts, images and much more.

Traffic flow

With the help of Google Analytics, you will be able to know the ways various by which traffic is flowing in a visual flow chart divided by month, year and daily basis. The chart displays from where the majority of visitor traffic is entering the website.

Historical data

In addition to all the above mentioned benefits, Google Analytics will be able to display how traffic has changed across specific periods of time.